Privacy Policy
Last Updated: April 2026
1. Introduction
Coastal Luxury Real Estate and Rentals (“Coastal Luxury,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at coastalluxuryhhi.com (the “Website”).
By using this Website, you consent to the practices described in this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please discontinue use of the Website immediately.
We reserve the right to update this Privacy Policy at any time. Changes will be reflected by updating the “Last Updated” date above. Your continued use of the Website following any modifications constitutes your acceptance of the revised Privacy Policy.
2. Information We Collect
We may collect information about you in the following ways:
Information You Provide Directly
When you voluntarily submit information through our Website — such as filling out a contact form, inquiry form, or signing up for communications — we may collect your first and last name, email address, phone number, mailing address, the nature of your inquiry (such as interest in vacation rentals, real estate, property management, or home watch services), and any additional information you choose to include in the message field.
Information Collected Automatically
When you visit our Website, certain information may be collected automatically by our servers and third-party analytics tools. This may include your IP address, browser type and version, operating system, referring URLs, pages visited on our Website, date and time of your visit, time spent on pages, click activity, and general geographic location derived from your IP address.
Cookies and Tracking Technologies
We may use cookies, pixel tags, web beacons, and similar technologies to enhance your browsing experience, analyze Website traffic, and understand how visitors interact with our Website. Cookies are small data files stored on your device that help us recognize your browser and capture certain information.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when a cookie is being sent. Please note that disabling cookies may affect the functionality of certain features on our Website.
Information from Third-Party Platforms
Our Website may integrate with third-party platforms, including but not limited to Guesty (for property listings and booking functionality), Google Analytics, and social media platforms. These third parties may collect information about your interactions with our Website in accordance with their own privacy policies, which we encourage you to review.
3. How We Use Your Information
We may use the information we collect for the following purposes: to respond to your inquiries and communicate with you about our services, to provide information about properties, rental availability, real estate listings, and related services, to connect you with the appropriate member of our team based on your area of interest, to improve and optimize our Website and user experience, to analyze Website traffic and usage patterns, to send you marketing communications (only with your consent, and you may opt out at any time), to comply with applicable legal obligations and enforce our Terms and Conditions, and to protect the security and integrity of our Website.
4. How We Share Your Information
We do not sell, trade, or rent your personal information to third parties.
We may share your information in the following limited circumstances:
Service Providers. We may share your information with trusted third-party service providers who assist us in operating our Website, conducting our business, or servicing you — including but not limited to website hosting providers, email service platforms, analytics providers, and property management software providers such as Guesty. These providers are contractually obligated to use your information only for the purposes of providing services to us and are required to maintain the confidentiality of your information.
Legal Requirements. We may disclose your information if required to do so by law or in response to valid requests by public authorities, including to meet national security or law enforcement requirements, to comply with a subpoena, court order, or other legal process, or to protect the rights, property, or safety of Coastal Luxury, our clients, or others.
Business Transfers. In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you via prominent notice on our Website of any change in ownership or use of your personal information.
5. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, to provide you with our services, or as required by applicable law. When your information is no longer needed, we will securely delete or anonymize it in accordance with our data retention practices.
Inquiry and contact form submissions are generally retained for a period of three years unless you request earlier deletion.
6. Data Security
We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include secure server infrastructure, encrypted data transmission where applicable, and restricted access to personal information within our organization.
However, no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to use commercially reasonable means to protect your personal information, we cannot guarantee its absolute security.
7. Your Rights and Choices
Depending on your jurisdiction, you may have certain rights regarding your personal information.
Access and Correction. You may request access to the personal information we hold about you and ask that we correct any inaccuracies.
Deletion. You may request that we delete your personal information, subject to certain exceptions required by law or legitimate business purposes.
Opt-Out of Marketing Communications. If you receive marketing emails from us, you may opt out at any time by clicking the “unsubscribe” link at the bottom of the email or by contact us. Please note that opting out of marketing communications does not affect transactional or service-related communications.
Cookie Preferences. You may manage your cookie preferences through your browser settings as described in Section 2 above.
To exercise any of these rights, please contact us. We will respond to your request within 30 days.
8. Children’s Privacy
Our Website is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently collected personal information from a child under 18, we will take steps to delete that information promptly.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us.
9. Do Not Track Signals
Some web browsers transmit “Do Not Track” signals to websites. Because there is no uniform standard for how these signals should be interpreted, our Website does not currently respond to “Do Not Track” signals. However, you may manage your tracking preferences through your browser’s cookie settings and through third-party opt-out tools.
10. South Carolina Privacy Considerations
Coastal Luxury operates primarily within the State of South Carolina and complies with all applicable South Carolina state privacy laws and consumer protection regulations, including the South Carolina Insurance Data Security Act (S.C. Code Ann. § 38-99-10 et seq.) to the extent applicable, and all relevant provisions of the South Carolina Unfair Trade Practices Act (S.C. Code Ann. § 39-5-10 et seq.) governing the collection and use of consumer information.
While South Carolina does not currently have a comprehensive state consumer data privacy law equivalent to the California Consumer Privacy Act (CCPA), we voluntarily extend many of the same protections to all visitors of our Website — including the right to request access to, correction of, and deletion of your personal information.
If you are a resident of a state with specific consumer privacy legislation — such as California, Virginia, Colorado, Connecticut, or others — additional rights may apply to you under your state’s laws. Please contact usto make any privacy-related requests.
11. Third-Party Links
Our Website may contain links to websites or services operated by third parties. We are not responsible for the privacy practices of these third-party sites. We encourage you to review the privacy policies of any third-party website you visit through links on our Website.
12. Data Breach Notification
In the event of a data breach that compromises your personal information, we will comply with the South Carolina Insurance Data Security Act and the South Carolina breach notification requirements (S.C. Code Ann. § 39-1-90), which require notification to affected individuals and, where applicable, to the South Carolina Department of Consumer Affairs, within a reasonable time following discovery of the breach.
13. International Users
This Website is operated from the United States and is intended for users located within the United States. If you are accessing our Website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction.
By using this Website, you consent to the transfer and processing of your information in the United States.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. When we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this Privacy Policy periodically.
15. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us.
Coastal Luxury Real Estate and Rentals Hilton Head Island, South Carolina
